Isabel de la Torre is founder and president of Marketing Arts, Inc. Isabel has over 23
years of experience in the advertising, marketing and creative business and has been at
the vanguard of innovative Launch and Positioning methods for the industry. She helps
unblock critical marketing strategy problems and specializes in the creation of breakaway
positioning and launch strategies from an extremely creative perspective.
Through her real-world experience and training at MA, and senior marketing roles in
product marketing, services marketing and corporate marketing, Isabel developed an
innovative perspective on marketing to the Hispanic woman which will be published in
her first book next fall “ Latinamark”.
Also developed an environmental marketing methodology for helping companies build
strong competitive branding positions in the point of sales, which she calls BrandShui,
which is a fusion between the perspectives of marketing with the principles of Feng Shui.
As a mother of her 24 years old son, Francisco, the Cuban exile Isabel that resides in
Puerto Rico for the past 30 years, she devotes her time with her son’s favourite sport,
surfing. Being the counsellor and advisory friend addressing new generation’s needs
with her healing insights.
Isabel keeps her balance with her creativity being also an international artist using
painting as meditation to keep balance of the flow of energies from the strong core of
business to the subtleties of creativity. She has participated in numerous collective
exhibitions and has had solo shows in: Huntsville, Alabama at NASA, Marshall
Spaceflight Center Museum where she donated a painting “Haciendo Las Pases” in
solidarity with the Twin Towers disaster as a remembrance of numerous Latins that died
in that tragedy. She has also exhibited solo shows in Montreal, Canada; Miami and
several local exhibitions her latest work can be viewed at www.ninidelatorre.com.
Isabel devotes part of her time what she calls the “reason for being”, which includes:
SBA Instituto Empresarial para la Mujer collaborator, holistic drumming with a group of
women djembe drummers, “Tribu Urbana” that perform for the Cancer Society, healing
full moon community drumming, Muscular Dystrophy and local pro environment
activities. She is also an avid sailor and long distance cyclist.